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AlphaSense AI’s First Global Brand Campaign

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AlphaSense AI
Brand System Development

AlphaSummit Opening Film and Branding
Alphasense

Insights that lead to Opportunity
Alphasense for Life Sciences

Spring 2026 OOH Campaign
AlphaSense

Friends, Facebook’s First Global Advertising Campaign
Meta

“Facebook Just Made Some of the Truest Ads Ever About Friendship.”
— Ad Age

Friends Integrated Campaign Case Study

Our Friends Launch Spot

Sports

Girlfriends

Friend Request

Animated screen recording of Facebook's "Friends" campaign Instagram video ad, showing a person walking a tightrope between city rooftops with the caption "Fearless"

First Video Ad on Instagram

Facebook "Friends" campaign billboard wrap lit up at night on a London building facade, overlooking a street with a black cab
Reader holding open a London Evening Standard newspaper showing the Facebook "Friends" campaign print ad
Daytime view of the Facebook "Friends" campaign billboard wrapped around a curved glass building, with black cabs parked outside
Underground pedestrian tunnel lined on both walls with Facebook "Friends" campaign poster ads
Facebook "Friends" print ad pairing campaign copy with a photo of two bundled-up children walking away hand in hand
London Underground escalator tunnel with Facebook "Friends" campaign ads mounted along the curved walls
Man holding a phone displaying a "New Friends" notification, illustrating the Facebook app tie-in for the "Friends" campaign
Tablet mockup displaying the Facebook "Friends" campaign ad, featuring a photo of friends embracing at a sports match
Facebook "Friends" campaign billboard mounted on a wall in a narrow side street
Two roadside billboards for the Facebook "Friends" campaign positioned under a railway overpass
Wide night view of the full curved glass building wrapped in the Facebook "Friends" campaign billboard, lit up against the dark sky
Facebook "Friends" print ad pairing campaign copy with a close-up photo of two friends' bare feet, both with matching tattoos

Opening Film and Branding
Meta User Conference

Animated promo card for Facebook's F8 developer conference, April 30-May 1, 2019 in San Jose, CA

“One of the most important messages from our F8 developer conference came before anyone hit the stage. During the opening keynote video, a young woman listens to a voicemail from her mother, as she integrates herself into a new city. Her voicemail is a wise ~2min reminder for everyone. And, for those of us around the world committed to building social products and technology.”

— Ime Archibong, Head of New Product Experimentation at Facebook

Facebook App
Year in Review 2016

Meta Quest
Buzz Aldrin Revisits the Moon

Introducing Reactions
Facebook App

Facebook App
Just in Case Studies

“Facebook, at long last, finally seems to be getting the hang of the whole advertising thing.”
— Ad Age
Watch all Just In Case Studies
Animated Wired magazine covers from 2014 and 2018 questioning and profiling Facebook and Mark Zuckerberg, shown in the Facing Facts case study

Facing Facts, Facebook’s Fight Against Misinformation
Meta

Facing Facts Documentary
Meta

“The central message of the film is that Facebook really does care profoundly about false news. The company was slow to realize the pollution building up in News Feed, but now it is committed to cleaning it up. Not only does Facebook care, it's got young, dedicated people who are on it. They're smart, too. John Hegeman, who now runs News Feed, helped build the Vickrey-Clark-Groves auction system for Facebook advertising, which has turned it into one of the most profitable businesses of all time…”

— Wired
Facebook election security awareness post reading "Here's what we're doing about election security"
Data privacy print ad with two portraits of the same man, headlined "You see it. You control it. The best person to be in control of data is you."
Illustration of a purple cube with a keyhole, symbolizing locked-down data security
Facebook blog post headlined "Stricter EU data law means better protection"
Facebook campaign card reading "Facebook is working hard to stop the spread of false news."
News coverage screenshot of the headline "Facebook introduces 'Hunt for False News' series in attempt to be transparent about misinformation"
One-page explainer titled "How We're Protecting Children on Facebook," with icons outlining safety measures
Election integrity card reading "To identify election interference, our security team is working with independent experts"
Facebook privacy print ad reading "We have a responsibility to protect your information. If we can't, we don't deserve it."
Facebook ad transparency card reading "We all deserve to know who's behind the political ads we see"
Election security post reading "We're keeping Facebook secure. During elections. And all the time." with a capitol building illustration
Ballot box illustration with the text "Here are a few ways we're making Facebook more secure for elections"
One-page explainer titled "What We're Doing About Fake Accounts," outlining reporting, detection, and identity verification steps with icons
Mock News Feed card reading "Your friend really loves his cat. A lot." above a sample social post preview

Nike Golf
Play in the Now

Audi
Super Bowl / Emmy Nominee

“In the morass of tech ads and not, Audi’s ‘Green Police’ spot stood above some remarkable dross.”
— USA Today

Slavery Footprint.org
US Department of State

New Amsterdam Spirits
It’s Your Town