Omid joined Facebook in 2014 as part of its first creative team tasked with strategically defining the brand, artfully creating its first integrated global brand campaign, and helping establish and grow its first internal creative studio dedicated to the brand, the Factory.

He then joined leadership, where he led creative direction, execution, and recruiting to expand creative excellence and a team of four to over 200 supporting product marketing, policy, influencer, and event initiatives across the family of social apps.